NEW YORK (PRWEB) June 16, 2023
According to the American Lung Association, more than 34 million Americans live with a chronic lung disease like asthma and COPD, which includes emphysema and chronic bronchitis.
This campaign will look to educate and support those at-risk and living with a chronic lung disease on how to prevent, treat and better their quality of life.
The print component of "Better Breathing" was distributed within USA TODAY on May 31st, 2023 in New York, Los Angeles, Denver, Chicago, Washington DC, Philadelphia/ Baltimore, Pittsburgh, Cleveland, North/Central Florida, South Florida, Dallas, St. Louis/Kansas City, Seattle, Detroit, Cincinnati, San Francisco, and Minneapolis markets, with a circulation of approximately 150,000 copies and an estimated readership of 450,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: issuu.com/mediaplanet_usa/docs/better_breathing_issuu
Harold Wimmer, National President and CEO, American Lung Association shares 5 ways to love your lungs.
"While there are things that impact our lung health daily, like secondhand smoke, pollution, and respiratory infections, there are actions we can take to keep our lungs healthy.
1. Stop smoking and vaping: If you smoke cigarettes or vape, the best thing you can do for your lungs is to start your journey to quit. Experts recommend combining counseling and FDA-approved quit medication for the best chances of quitting smoking and vaping for good.
2. Get all recommended respiratory vaccines: Illnesses like the flu, COVID-19, and pneumococcal pneumonia can have a serious impact on your lungs, so it is critical to make sure you are up to date on all vaccinations.
3. If you are eligible, get screened for lung cancer: If you smoke or used to smoke, talk to your healthcare provider about lung cancer screening. Learn if you are eligible at SavedbytheScan.org.
4. Exercise to maintain healthy lungs: When you are physically active, your heart and lungs work together to supply the additional oxygen your muscles demand. As your physical fitness improves, your body becomes more efficient at getting oxygen into the bloodstream and transporting it to the working muscles.
5. Do your part to improve air quality: Air pollution impacts people living with lung disease but can also cause lung cancer. You can protect your own health by checking daily air pollution forecasts on AirNow.gov, and you can reduce your contributions to air pollution by walking or biking instead of driving and not burning trash or leaves.
As part of our mission to ensure all Americans breathe easier, we are inviting companies, consumers, and lung health champions everywhere to join our Lung Love campaign."
This campaign was made possible with the support of the American Lung Association, Allergy & Asthma Network, Respiratory Health Association, Lung Cancer Research Foundation, Scout, GO2 Foundation, National Partnership for Healthcare and Hospice Innovation, National Radon Safety Board, and National Heart, Lung, and Blood Institute.
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