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What is the product?

Our main product is the Breathing Package, a complete solution that turns your desktop computer and/or mobile phone into a fun interactive breathing exercise gaming system. In April 2016, we also introduced a completely new line of products, Breathing Toys, which are toys for performing breathing exercises that are fully compatible with the Breathing Headset 2.0, which is included in the Breathing Package.

What is your main target market?

Initially, we started with asthma and postoperative rehabilitation in a clinical environment, but lately, our product has evolved into many areas ranging from weight loss, fitness, logopedics, speech training, vocal/singing training, anxiety and panic management, accessibility for people with disabilities, and entertainment.

Do you have any competitors?

There are some competitive products on the market, but our products have many advantages over them. You can read about them in our white paper (see table 1) here.

Where do you sell your product?

Besides our website, BreathingLabs.com, we also sell in pharmacies (over-the-counter sales) and Apple stores (off-the-shelf sales). Prices are identical at all locations. Now we are ready to expand to various locations. We monitor our trademarks and buyer-related keywords diligently to maintain our competitive advantage and preserve our reputation.

Are you licenced by Apple?

Yes, Breathing Labs is an Apple Inc. (NASDAQ: AAPL) licensed manufacturer (MFI contract 15-01237). Breathing headset is a Made for iPhone/Pad accessory registered in the category Gaming Controllers.

Is this also a medical device?

Initially, it was sold and marketed as a medical device in Slovenia, and it is still being sold according to local regulations for medical devices (for more information on medical devices, click here). But with gradual involvement, it has successfully moved into the home entertainment field. Anyhow, we employ high standards in buyer's protection, ethics, and medical regulation; therefore, FDA/EMA/TGA certification for medical devices may be obtained if large-scale public health implementation is in progress.

Why are some games free to download on Google Play and iTunes?

Some breathing games are free to use; they are available for download on Google Play and iTunes. These are simple games that we designed initially. We however do not encourage use of breathing games without the breathing headset because of damages that do occur due to the humidity of the exhaled air. Read more in our breathing Q&A (click here). However, from now on all Breathing Games and Apps will be free to download and install, but will require the user to input the serial number (included in the breathing package) after 2 minutes of use (the trial version only runs for two minutes and requires serial number input to get unlocked for unlimited use). Additionally, our new remote physiotherapy services (Breathing Fitness, Breathing Care, and Breathing Cartoons) are locked by default and are only available to registered users (the registration number is the same, included in the breathing package).

How do buyers unlock breathing games/apps to move from trial to full version?

The serial number that is included in the breathing package needs to be entered only once. A serial number can be used on more devices, but we do monitor this activity, and we will block a serial number if we detect abusive use (such as installation on too many devices).

With breathing games going open source, how will you preserve your competitive advantage?

Yes, it is true that breathing games and apps are now being developed according to the MIT open source license (source). This move allowed us to improve our production process and start collaborations with many universities and R&D organizations, while not affecting our legal rights towards end users. Open source development does not mean free software, and therefore, breathing games and apps will not be available in full functionality to non-registered users (those that have not bought the breathing package).

Do you have any patents?

Yes, breathing headset is protected by patent (click) and industrial design protection (click). Any intellectual property related to Breathing Labs' hardware can be used for personal and educational use only. Commercial use should be granted by Breathing Labs, and cross-licensing may be arranged for publishers in the entertainment and video game industries.

Where is production located?

Breathing headsets are being manufactured in Slovenia. Polymer materials are being produced in Kamnik, while electronics are being assembled in Cerknica. Breathing toy controllers are also being produced and assembled in Slovenia, while some parts of the toys are being sourced from abroad.

What certificates do your products have?

Breathing headset and breathing toys controllers have CE and FCC certificates. They are in compliance with the Electromagnetic Compatibility Directive (2004/108/EC), applicable norms: 1) EN 55014-1:2000 Electromagnetic compatibility-Requirements for household appliances, electric tools and similar apparatus-Part 1: Emission, and 2) EN 50082-1:1997 Electromagnetic compatibility-Generic immunity standard-Part 1: Residential, commercial and light industry. They are in conformance with part 15 of the FCC rules. Operation of this product is subject of the following two conditions: 1) this device may not cause harmful interference, and 2) this device must accept interference received, including interference that may cause undesired operation.

What about warranty?

All our products have a 3-year warranty that starts counting from the date of purchase.

What is your shipping strategy?

To end users, we ship, and we handle shipping costs. To business partners, we ship with their respected couriers, and business partners pay shipping costs. For packaging options click here.

How do I start?

Please sign up as a business partner here. After a few days, your account manager will contact you and guide you through the process.

More Questions?

Send your questions to [email protected]

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