Al Kahera Wal Nas, from Tarek Nour Communications (TNC), presents its ground-breaking series “حبر سري” on Cairo’s OOH scene. The campaign has turned up on billboards after their previous one for the channel’s competition program, way back in 2020. The show, hosted by Asma Ibrahim, takes viewers behind the scenes of the artists' life, their artworks, and their paths to success, as well as answering questions about their personal lives in episodes full of surprises and novel ways of questioning the guests.

The visuals are truly a sight to behold with a squad of stars and big-time names in the Arab region, such as Ahmed El Sakka, Ahmad Fahmy, Somaya El Khashab, Hany Shaker, Asala, Saber El Rebai, Ragheb Alama, Nawal El Zoghbi, Hassan El Raddad, and Akram Hosny. They take pride in this collection of stars on the show by claiming “The most famous and best shining stars from Egypt and the Arab world”. The ad copy adds the show’s timing, “Thursdays and Fridays of every week, 11 PM”. Front and center, Asma Ibrahim glimmers on the billboards, sharply dressed and elegantly-polished in her glammed up makeup and wispy, blonde hair. 

Learn about Al Kahera Wal Nas’s campaign budget, media plan, OOH kinds, and more by visiting Monitoring Out of Home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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