A new health, exercise and wellbeing complex will breathe life into a North Wales seaside town centre and give the economy a welcome lift, according to businessmen behind the plans.
Sion Pritchard and Rich Blake, directors of LVL5 Gyms Ltd, are awaiting a decision on plans to transform empty units at the former Tudno Castle hotel site in Llandudno into a gym, coffee, and smoothie bar, changing rooms, sauna, spin zones and more.
The 64,000 sq ft two-floor facility will employ up to 10 people and both Pritchard and Blake – who hail from Conwy county – are hopeful their proposals for the coastal resort will be supported by the local community.
"We have had a lot of positive feedback and are confident LVL5 Gyms can bring something fresh to Llandudno," said Pritchard.
"It's a fantastic location and as we are both from the area it means a lot for us to be able to open a business in such a vibrant space, in a place we know so well."
Blake, a personal trainer and Workplace Resilience and Wellbeing Master Practitioner (WRAW MP), added: "What we are proposing is something unique, with a focus on the wellbeing of our customers and gym users.
"We have invested in the very latest technology and machinery, but mindfulness and making exercise more accessible in a warm, welcoming environment is one of our top priorities, especially post-pandemic."
The gym will feature innovative equipment including the region's first Fit3D Proscanner, and its foundations are built on Maslow's Hierarchy of Needs – Self-Actualization, Esteem, Love/Belonging, Safety and Physiological.
Edward Hiller, managing director of Mostyn Estates, congratulated LVL5 Gyms and said their arrival will bring something new to the town.
"We are delighted to be welcoming them to Llandudno and have recognised for some time that there is a gap in the market for a premium offering like this," he added.
"LVL5 has a really clear ambition to provide a facility the town can be proud to host, so we wish them the very best for the future."