To mark the release of the latest HBO drama House of the Dragon, the TV company has created a larger-than-life 3D billboard.

Featuring a huge dragon, the out-of-home (OOH) activation sees the beast crawl out of a derelict ruin and breath fire all over unsuspecting passersby.

Promotion of the new show, which is the prequel to the Game of Thrones series, has ramped up across the US and Europe before its premiere on August 21.


Client: HBO

Creative director: Michael Hagos

Marketing creative: Zachary Krame

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Source link