Wim Hof: how tech billionaires turned the Iceman into hot property | News

You don’t so much talk to Wim Hof as listen to him bellow at you. Hof, aka the Iceman, gets paid a fortune to tell Silicon Valley billionaires and Hollywood A-listers why he thinks extreme cold, deep breathing and will power are the answer to everything. Today, though, the 63-year-old is in a playground in the Netherlands with his four-year-old son, Eden, enjoying the spring sunshine. He beams at me via FaceTime, occasionally zooming in by accident on his nose, or the ground, or nothing at all, while fending off requests for ice cream. His favourite subject — freezing water — is now a hot topic, and not just with tech billionaires and hippy celebrities. Figures from Sports England have suggested that more than four