Ask permission to share information.
Once you start to understand their landscape of concerns, ask if you can provide some information that has impacted you – and tell them where you get information you trust. If they agree, they will be far more willing to listen, versus feeling like you’re pushing unwanted information on them.
Speak from the heart, and speak from your own experience (as opposed to telling them what they should believe). For example: If they’re concerned about vaccine side effects, perhaps tell them about information you learned from your own conversations with your doctor or pharmacist.
Sharing quick, accurate answers to a willing ear can sometimes go a long way towards alleviating concerns.