Many providers are starting to see move-ins return and occupancy tick up as Covid-19 cases continue to dwindle — and Brandywine Living President and CEO Brenda Bacon thinks pent-up demand is only part of the reason why.

The Mount Laurel, New Jersey-based provider’s phones were “jumping off the hook” in January, a byproduct of pent-up demand returning to the industry, Bacon said during a recent appearance on SHN+ TALKS. But with the recovery underway and many communities returning to more normal operations, a “new kind of demand” has come to the industry — along with more lifestyle-driven residents, which Bacon said was a surprise to her.

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