Good Morning Britain's resident GP Dr Hilary Jones has warned people that hugging will pose a serious risk of spreading coronavirus.
His words come as Boris Johnson is today expected to say that hugging could be allowed after next Monday, when lockdown measures are eased.
Dr Hilary said that with coronavirus still spreading and with new variants detected, it could be a "mistake" to start allowing such close contact, reports The Mirror.
But Dr Hilary said: "If you are in hugging range and you're touching somebody, and your face is right next to their's, you are gonna be breathing the breath that they are exhaling.
"The virus is transmitted through aerosol droplets, so the risk is much higher."
He went on: "Professor Noakes, she's part of SAGE, she's saying that actually she's worried, and that hugs should be selective.
"They should be short, they should be selective... hug your children, hug your grandchildren, not promiscuous hugs we're not talking about here, not hugging everybody, not getting too close for too long."
Dr Hilary added: "It's great, hugs actually have a benefit in health in terms of, forget the aerosol transmission of viruses for a moment, there's all sorts of things that happen."
He went on to share that they release comforting hormones and happy hormones which make people "feel more relaxed" and that "anxiety diminishes, depression diminishes".
Dr Hilary then urged caution again though, stating that while hugging was beneficial especially for those who have become touch deprived, it was important to remain sensible.
He told the hosts: "Right now it might be a mistake, because we have got these new variants, we've still got 2,000 cases that we know about every day, probably a lot more that we're not testing for, so it is still time to be cautious."
Health minister Nadine Dorries was asked what “cautious cuddling” means and, with a laugh, she told BBC Breakfast: “I don’t think you can cautiously cuddle.
“The Prime Minister’s going to make the announcement this afternoon. I urge everyone to listen to him. He’s going to set out the next steps.”
Ms Dorries told the programme: “We do have variants of concern on one hand, on the other hand we have the capacity to lateral flow twice test everybody in the UK, we have the capacity to surge test in localised areas where we see those variants of concern and where we know problems may be rising.
“We have that in our armoury now which we never had before, but we still need to be cautious. We’re incredibly aware that everybody wants to get together, that people want to hug each other, that people want to entertain in their own homes.”
Good Morning Britain airs weekdays at 6am on ITV.