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What is the product?
Our main product is Breathing Package: a complete solution that turns your desktop computer and/or mobile phone into a fun interactive breathing exercises gaming system. In April 2016 we also introduced a completely new line of products Breathing Toys – toys for performing breathing exercises that are fully compatible with Breathing headset 2.0 which is included in Breathing Package.
What is your main target market?
Initially we started with asthma, and postoperative rehabilitation in clinical environment, but lately our product has evolved into many areas ranging from logopedics, speech training, vocal/singing training, anxiety and panic management, accessibility for people with disabilities and entertainment.
Do you have any competitors?
There are some competitive products on the market, but our products have many advantages over them. You can read about them in our white paper (see table 1) here.
Where do you sell your product?
Besides our webpage Breathinglabs.com we also sell in Pharmacies (over-the-counter sale) and Apple stores (off-the-shelf sale). Prices are identical at all locations. Now we are ready to expand with various locations. We monitor our trademarks and buyer related keywords diligently to keep our competitive advantage and preserve our reputation.
Are you licenced by Apple?
Yes, Breathing Labs is Apple Inc (NASDAQ: AAPL) licenced manufacturer (MFI contract 15-01237). Breathing headset is Made for iPhone/Pad accessory registered in the category Gaming Controllers.
Is this also a medical device?
Initially it has been sold and marketed as a medical device in Slovenia and it is still being sold according to local regulation for medical devices (act on medical devices, click here). But with gradual involvement it has successfully moved into the home-use entertainment field. Anyhow we employ high standard in buyer’s protection, ethics, and medical regulation, therefore FDA/EMA/TGA certification for medical devices may be obtained if large scale public health implementation would be in progress.
Why are some games free to download on Google Play and iTunes?
Earlier Breathing Games are free to use, they are available for download on Google Play and iTunes. These are simple games that we designed initially. We however do not encourage use of breathing games without the breathing headset because of damages that do occur due to humidity of the exhaled air, read more in our breathing Q&A (click here). However, from now on all Breathing Games/Apps will be free to download and free to install, but will require user to input the serial number (included in the breathing package) after 2 minutes of use (trial version only runs for two minutes and requires serial number input to get unlocked for unlimited use). Additionally our new remote physiotherapy services (Breathing Fitness, Breathing Care, Breathing Cartoons) are locked by default and are only available to registered users (registration number is the same, included in the breathing package).
How do buyers unlock breathing games/apps to move from trial to full version?
Serial number that is included in the breathing package needs to be entered only once. Serial number can be used on more devices, but we do monitor this activity and we will block a serial number if we detect abusive use (such as installation on too many devices).
With breathing games going open source, how will you preserve your competitive advantage?
Yes, it is true that breathing games and apps are now being developed according to the MIT open source licence (source). This move allowed us to improve our production process, to start collaboration with many universities and R&D organisations, while it does not impact our legal rights towards end users. Open source development does not mean free software and therefore breathing games/apps will not be available to non-registered users (those that have not bought the breathing package) in full functionality.
Do you have any patents?
Yes, breathing headset is protected by patent (click) and industrial design protection (click). Any intellectual property related to Breathing Labs’ hardware products can be used for personal or educational uses only. Commercial use should be granted by Breathing Labs and cross-licencing may be arranged for publishers in entertainment and video game industries.
Where is production located?
Breathing headsets are being manufactured in Slovenia. Polymer materials are being produced in town Kamnik, while electronics are being assembled in town Cerknica. Breathing toys controllers are also being produced and assembled in Slovenia, while some parts of the breathing toys are being sourced from abroad.
What certificates do your products have?
Breathing headset and breathing toys controllers have CE and FCC certificates. They are in compliance with the essential requirements and other relevant provisions of the Electromagnetic Compatibility Directive (2004/108/EC), applicable norms: 1) EN 55014-1:2000 Electromagnetic compatibility-Requirements for household appliances, electric tools and similar apparatus-Part 1: Emission, and 2) EN 50082-1:1997 Electromagnetic compatibility-Generic immunity standard-Part 1: Residential, commercial and light industry. They are in conformance with part 15 of the FCC rules. Operation of this product is subject of the following two conditions: 1) this device may not cause harmful interference, and 2) this device must accept interference received, including interference that may cause undesired operation.
What about warranty?
All our products have 3 years warranty. To promote new products Breathing Toys and reward our early and loyal buyers, we offer a prolonged free upgrades for 5 years and an extended warranty for that time to all our buyers that bought our products until the end of 2016. Breathing games that are unlocked with registration number will still be functional but support and warranty will not be provided after that time.
What is your shipping strategy?
To end users we ship and we handle shipping cost. To business partners we ship with their respected couriers and business partners pay shipping costs. For packaging options click here.
How do I start?
Please sign up as a business partner here. After a few days your account manager will contact you and guide you through the process.
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- Pursed-Lip BreathingUse pursed-lip breathing to prevent shortness of breath when you do things such as exercising, climbing stairs, and bending or lifting.
"Keep using the pursed-lip breathing until the breathless feeling goes away. Rest In between breaths if you feel Dizzy. Give sips of room temperature water."
American Lung Association
“Pursed-lip breathing attempts to prolong active expiration through half-opened lips, thus helping to prevent airway collapse. Compared with spontaneous breathing, pursed-lip breathing reduces respiratory rate, dyspnea, and PaCO2, while improving tidal volume and oxygen saturation in resting conditions."
American Thoracic Society
"Pursed lip breathing is one of the simplest ways to control shortness of breath. It provides a quick and easy way to slow your pace of breathing, making each breath more effective."
“Inhaling through the nose and exhaling through pursed lips makes breathing easier. Pursed-lip breathing can also help you regain control if you’re having trouble catching your breath. You can practice breathing this way anytime, anywhere. If you’re watching TV, practice during the commercials. Try to practice several times a day. Over time, pursed-lip breathing will feel natural.”
University of Minnesota Medical Center
“Pursed lip breathing helps you use less energy to breathe. It can help you relax. When you are short of breath, it helps you slow the pace of your breathing and can help you feel less short of breath."
University of Iowa Children's Hospital